We are experts at customer experience.

Our experience and capability is focussed on generating radical effect across all the customer facing activities of a business.

Brand engagement

Experiences.

Delivering experiences which best represent your business across a service ecosystem and foster efficient and compelling customer interactions.

Channels

Channels.

Growing businesses and positively impacting people’s lives by optimising and migrating to channels that enable relevant and engaging interactions.

Services

Services.

Transforming the people, infrastructure, products and channels of an organisation to improve their performance, consistency and relevance for customers.

Products

Products.

Generating and testing digital and physical products and experiences to meet business goals and better connect to customer needs.

Solving business problems that matter.

We help to solve important business issues, meet clear gaps or tap unserved customer needs.

Customer satisfaction

Customer
satisfaction.

Researching and mapping the journeys, goals and mind-sets of customers, bringing their ‘voice’ into your organisation and executing solutions that deliver both customer and business value.

Executing strategy

Executing
strategy.

Breaking down the roadblocks to executing strategy, navigating complexity, applying design thinking and user-centred design to determine the right solution quickly.

Unlocking value

Unlocking
value.

Combining customer intimacy and digital innovation to identify solutions and models that will will have greatest impact, achieve desirable, viable, feasible and measurable change.

Changing the game

Changing
the game.

Driving sustainable innovation and facilitating transformation to help public and private sector organisations adapt to changing customer, technology, channel and environmental factors.

Some of our 50+ strong team.

We have a broad and diverse team focused on understanding the requirements of both businesses and customers – meaning we can deliver a best-in-class experience for you and your team.

Our
news.

Featured
work.

Clients we
work with.

DNA's clients

Contact
us today.

Auckland

Auckland

Level 1, The Imperial Building
44 Queen St, Auckland, NZ
PO Box 91355
Auckland 1142

Wellington

Wellington

Level 2, 262 Thorndon Quay
Thorndon, Wellington, NZ
PO Box 3056
Wellington 6140