Partnering with Media Design School to help guide the next generation of designers.
DNA is partnering with Media Design School with a structured programme of workshops and mentoring sessions with students undertaking a Bachelor of Media Design (Interactive UX/UI).
With both organisations co-located at 10 Madden Street in the Wynyard Quarter, DNA is running a series of lunch and learn workshops with year two students to provide practical, real-world insight into User Experience research, why it’s important in the design process and what tools and artefacts can be used throughout the research process to design and deliver an exceptional user experience.
Jim Murray, Bachelor of Media Design Programme Director, says, “It’s vitally important to ensure that the content our students are being taught is relevant and future-focused. We are very grateful to have DNA impart their knowledge and best practice into the programme so that the next generation of designers are ready and in tune with current industry practice”.
DNA will also provide group mentoring sessions later in the year for students working on their final-year projects in interactive UX. Students will benefit from guidance from DNA designers as they shape their final submissions, highlighting the skills and knowledge students have learned throughout their Bachelor of Media Design.
Romain Perin, UX Design Director at DNA Design, says, “It’s great to connect with the next generation of design talent to share our experiences of working in an Agency across a broad range of client landscapes.”
DNA recognises the importance of supporting and guiding young talent into the industry and is privileged to be given the opportunity to work with Media Design School. DNA sees this as the start of a long and fruitful partnership that will see both organisations benefiting from the result.