Freeview — TV Platform Experience

Challenge.

With the introduction of a new set-top box and TVs becoming increasingly capable, there was an opportunity for Freeview to reimagine their experience across all its platforms. With the broad and variable range of technology requiring to be supported, this experience would have constraints that other providers did not face.

Challenge.

With the introduction of a new set-top box and TVs becoming increasingly capable, there was an opportunity for Freeview to reimagine their experience across all its platforms. With the broad and variable range of technology requiring to be supported, this experience would have constraints that other providers did not face.

Solution.

We started with researching viewer behaviours to better understand the ideal features of new streaming and on-demand TV experience – including how to support traditional viewers with the shift. Then working with the Freeview team, we designed and tested prototypes to validate the most compelling feature set, developed the design system and supported the implementation.

Solution.

We started with researching viewer behaviours to better understand the ideal features of new streaming and on-demand TV experience – including how to support traditional viewers with the shift. Then working with the Freeview team, we designed and tested prototypes to validate the most compelling feature set, developed the design system and supported the implementation.

Impact.

The reimagined Freeview has seen explosive growth in usage across all its platforms. In the first two months alone, over 175,000 devices were connected – with 73% of those actively accessing the platform and over 400,000 streams accessed by users.

Impact.

The reimagined Freeview has seen explosive growth in usage across all its platforms. In the first two months alone, over 175,000 devices were connected – with 73% of those actively accessing the platform and over 400,000 streams accessed by users.