Senior UX Designer / Wellington
Aaron has over 25 years in the design industry working with government agencies such as MBIE, MoE and MSD on large complex projects. He also spent over ten years working with iwi organisations and small not-for-profits organisations, two sectors Aaron is very passionate about.
As a designer and problem solver, Aaron personifies the DNA mantra of being ‘Forever Curious’. He approaches every project he works on with the same enthusiasm and hunger to learn more – he’s our self-proclaimed ‘Why Guy’. Aaron is experienced in research, UX, testing and design delivery, which he's currently executing for DNA clients including ACC, DIA, RAA and MBIE.
Aaron loves workshopping, brainstorming and collaborating closely with our clients. He’s not afraid to challenge perceptions, ask the hard questions and turn every stone until he has a deep understanding of their business goals, challenges and user needs. These insights allow him the latitude to look at things from a different perspective, think creatively and explore options in a more open minded way. This means that every solution he delivers is pragmatic, well thought out and works for all stakeholders.
Hailing from the winterless north Aaron is proud of his Ngapuhi, Ngatiwai and Ngati Hine ancestry.