As good as ever, and now even better.
Little Island Coconut Creamery
New Product development
- Read about the challenge, solution and result
- Image gallery
Little Island Coconut Creamery produce quality coconut based products (free of dairy) with an approach that is clean, simple and uncomplicated. The make and distribute coconut drinks and ice-cream ranges Nationwide.
The challenge we were set by the guys at Tommy and James, was to help them better understand their customers – being both dairy free and health conscious consumers – and look to redefine their value, proposition and new opportunities within key customer groups and markets.
The objective was to better align their current and any future products (including coconut drinks and ice-cream) to customer needs and differentiate their brand in the category. This work was timed to provide a brand platform for growth, ensuring the consumer was front and centre in any future brand decision making and product development.
Re-positioning for growth, by making provenance a defining ingredient.
Little Island now have a stronger brand story and new brand livery aligned across their products - the first products to hit the shelves were the new ready to run size flavoured drinks, swiftly followed by the re-launch of their established Ice-cream brand range. Demand for both ranges has been growing steadily.
The resulting evolution in the brand is intended to drive sales performance and create efficiencies in decision making and future product development.
Across an ever expanding range of products they are positioned as an artisanal brand that draws on the ingredients’ provenance through tapa patterns (created with the help of a South Pacific Artist), and distinct colour cues to denote different flavour profiles.
Now both the chilled drinks and ice-cream aisles are branded in the new livery, and it's one big happy family – with more products to be added over time.
- See all case study images