A ground breaking banking experience for an untapped customer segment.
BNZ / YouMoney
Customer Experience and product innovation
YouMoney from BNZ is a groundbreaking service which makes organising and managing your money faster, easier and better. DNA collaborated with BNZ to business case a customer segment specific New Product Development.
YouMoney delivers a new way for customers to understand and manage their money – based on the principle of letting the customer see and use their money individually – the way they wanted and need – rather than the way banks have traditionally allowed them to.
- Target new segments: Experience prototype developed for youth and under 35 segments
- Proof of concept: DNA worked closely with the BNZ digital team to rapidly ideate the proposition, visualise ‘money’ scenarios
- Collaboration: Two week design sprint with combined team from DNA and BNZ
- Speed: Design sprint prototyped user experience to deliver proof of concept for business case.
- Helping BNZ get the project off the ground quickly and with a high likelihood of success
- Business prioritised the features for the Service and built a first version based on consistent testing with customers
- Substantially increased revenue, customer acquisition and customer retention in the segment
- YouMoney is now being implemented as a standard experience for all customers.
- Developed customer profiles and scenarios
- Developed experience touch-points
- Developed naming and brand experience
- User led approach, lean, collaborative and agile
- Produced prototype for business case and requirements.
- Watch the BNZ YouMoney demo
- See all case study images
- Brand Experience
- Customer Journeys
- Design Thinking
- Experience Mapping
- Signature Experiences