A ground breaking banking experience for an untapped customer segment.

BNZ / YouMoney

Customer Experience and product innovation

YouMoney from BNZ is a groundbreaking service which makes organising and managing your money faster, easier and better. DNA collaborated with BNZ to business case a customer segment specific New Product Development.

YouMoney delivers a new way for customers to understand and manage their money – based on the principle of letting the customer see and use their money individually – the way they wanted and need – rather than the way banks have traditionally allowed them to.


  • Target new segments: Experience prototype developed for youth and under 35 segments
  • Proof of concept: DNA worked closely with the BNZ digital team to rapidly ideate the proposition, visualise ‘money’ scenarios
  • Collaboration: Two week design sprint with combined team from DNA and BNZ
  • Speed: Design sprint prototyped user experience to deliver proof of concept for business case.


  • Helping BNZ get the project off the ground quickly and with a high likelihood of success
  • Business prioritised the features for the Service and built a first version based on consistent testing with customers
  • Substantially increased revenue, customer acquisition and customer retention in the segment
  • YouMoney is now being implemented as a standard experience for all customers. 


  • Developed customer profiles and scenarios
  • Developed experience touch-points
  • Developed naming and brand experience
  • User led approach, lean, collaborative and agile
  • Produced prototype for business case and requirements.


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