Helping Opus re-engineer their global brand through Customer and Employee Experience.

Opus International

Brand Architecture, Experience and Digital Integration

Screen Shot 2014 05 30 at 2.2.55 PM

Opus International Consultants sought to reposition themselves as premium engineering consultancy in New Zealand and internationally. Due to growth and acquisition, opus had become a varied offer and fractured brand around the globe. Now everywhere Opus are represented across the globe they have a unified proposition, powerful brand, clear architecture and highly differentiated customer experience.



Market penetration – enabled through an aligned brand and differentiated offer

Aligned globally – delivered consistency, and allowed flexibility for countries to align and still leverage individual offer and capability

Platform for growth – Design research presented prototype for tools and channels to be integrated and efficient

Offering consistency – Simplified and consistent global brand architecture and engagement platform 



> Aligned offer built around core values and capability – using common tools globally

> All channels and touch-points were infused with the Opus story and point of difference

> Better reach audiences locally and by sector, with a focus on specific client needs 

> 'One site model' uses ‘modules’ of global and local content for the various geographic locations and sector specific businesses

> Opus are more collaborative having built a culture and capability around an enabling brand and digital platform.

The Challenge

How might we better engage with our customers globally.

The Solution

> We proposed a lean empathy and internal research inception to what was a repositioning for the organisation

> Worked through Opus’s value system, reinterpreting it for an external client audience

> Facilitated cost effective on-going management of global and local content within the business.  

> Opus have secured significant new business in Christchurch (a priority marketing area) and globally. 

> Have made several international acquisitions and more rapidly branded them Opus.

  •  See all case study images
Screen Shot 2014 05 30 at 2.09.24 PM croppedimage540333 Screen Shot 2013 04 15 at 10.08.56 AM Screen Shot 2014 05 30 at 2.10.52 PM Opus04 09 Opus