Experience Designer / Wellington
Hayden is as fresh as they come, bringing to DNA the untrammelled enthusiasm for design and how it can benefit business, and liberate and empower users. Though having only been in the industry for a couple of years now, as an experience designer he is fascinated with the way humans interact with technology. He appreciates how rapidly digital design is evolving and improving, and is always keen to explore how emerging technologies could be employed to solve complex problems.
Ultimately, Hayden strives to create delightful interactions that enable meaningful journeys for the end user. At DNA he is working on projects for WREDA, ACC, WCC and MBIE.
Previously, Hayden has worked as a product designer for Trade Me Property. In that role, he was exposed to the pressures of a commercial environment and saw first hand the business machinations required to launch new products and features, as well as iterate and optimise constantly.