Unprecedented success as DNA takes home two Purple Pins at 2017 Best Design Awards.

PurplePinNews2017 Immigration 2


The prestigious Purple Pins recognise work that “raises the bar of design in New Zealand”.

Our design work for Immigration New Zealand on a website that streamlines the visa application process for new immigrants picked up a Purple Pin and a Silver Pin in the ‘User Experience’ and ‘Best Effect’ categories.

DNA also took out the supreme title in the ‘Interactive’ category for our work with the Ministry of Business, Innovation and Employment (MBIE) for the new national cybersecurity body, the Computer Emergency Response Team (CERT NZ), that provides advice and support for businesses, organisations and individuals affected by cyber-threats.

“These awards and the recognition of the work behind them are a strong affirmation of the change in approach that we adopted as a design agency several years ago,” says DNA’s Experience Director, Stephen Maskell.

“Back then it felt radical and risky, but now we’re seeing the benefits as clients seek to invest in innovation and implement incremental improvements to customer experience,” he says.

“These were both large scale and complex projects, with very difficult problems at their core”.

See the Immigration New Zealand case study.

See the CERT NZ  case study.