Putting the Spotlight on Reporting.

Sportlight Reporting 01


Spotlight Reporting is a global SaaS company with a family of four business intelligence tools that offer cloud-based management reporting, dashboards and forecasts. The product works by importing financial data from the likes of Xero and QuickBooks Online or MYOB, and drawing non-financial data from Google Analytics and Workflow Max. These reporting tools not only help accountants and business owners save time, they deliver greater clarity for better decision-making.

Based in Wellington and with offices in Auckland, UK, Australia and the US, Spotlight Reporting are experiencing significant global growth. To support their sales effort and help Spotlight Reporting with their growth ambition, DNA were engaged to design and develop a more compelling, seamless and responsive website that better reflected the sophistication of their reporting tools, and clarified the audiences each tool is best suited for.   

Working closely with the Spotlight Reporting Executive team in understanding the balance of business drivers, audience needs and the role the site needed to play in supporting the global sales focus, the new website provides a more contemporary backdrop, enabling multi-product, multi-currency features as well as allowing trial sign up and resource access. By allowing business users to gain a clearer understanding of what mix they need across the solution suite, Spotlight Reporting have significantly aided new customers in right sizing their plan that best supports their requirements, reducing friction or uncertainty in the sales cycle and facilitating a better on-boarding process.

Spotlight Reporting are the chosen reporting tool suite for KPMG, Deloitte, PWC, Grant Thornton, BDO and more, if you need greater transparency around business performance, we suggest you check them out.