Current thinking, design news and work in progress.
Unprecedented success as DNA takes home two Purple Pins at 2017 Best Design Awards.
DNA has been awarded two supreme category titles at the BEST Design Awards 2017. Run by the Designers’ Institute of New Zealand, the BEST Design Awards is an annual showcase of excellence in graphic, spatial, product, interactive and User Experience design.
Mojo Coffee goes global.
To support further global expansion, Mojo Coffee sought to reflect the sophistication of their physical experience in digital. In addition to telling their story and engaging customers in new markets, Mojo needed to radically upgrade their online store. With a global presence, Mojo required an extensible platform and a shop that handled multiple product sets and sales in multiple currencies.
DNA Labs: Zooming in on content management.
In all realms, content matters. Increasingly, designing content based on user needs and content requirements is a better way forward, but it can lead to the diversity of the content dictating dozens of templates. We’ve found another way forward, managing content at a micro level highlights similarities and reuse while still enabling diversity in the ways content is expressed and the ability to cater to the users’ needs.
DNA Labs: Skinny Mobile - Managing complexity and scalability.
5 years on from the redesign of skinny.co.nz, we review the challenge as a product grows over time. Skinny and DNA have continually worked on delivering a sector leading CX and on delivering customers value - but building a better user experience from scratch is one thing - keeping it great as the business and product grows and scales is another challenge altogether.
Designing a world class travel experience.
KiwiRail has launched Great Journeys of New Zealand to better market and position its rail passenger and ferry services. This required the integration of two separate web platforms into a single responsive solution that would provide a seamless experience across all its services for domestic and international travellers.
Our 2017 Best Awards finalists.
This year, we have a range of projects as finalists in the annual Best awards. In categories ranging from brand to user experience - we have Grin Kids, Immigration New Zealand's gateway, Little Island's Ice-cream and work for the launch of CERT New Zealand as finalists.
Steve Maskell named as a Cannes Lions Design Juror.
Steve Maskell, Experience Director and Principal of DNA, will join the Design Lions jury at the 2017 Cannes International Festival of Creativity.
Grenville Main inducted in to the Massey University CoCA Hall of Fame.
DNA Managing Director Grenville Main is inducted into the Massey University College of Creative Arts Hall of Fame - joining a diverse lineup if inductees over the last decade who have been recognised for making a creative contribution to New Zealand’s cultural and economic progress.
Putting the Spotlight on Reporting.
Spotlight Reporting sought to maximise their digital channel to harness growing demand for their suite of tools, and to assist them in scaling up for global growth by improving user experience and presentation of their set of products.
The Lions are here!
The 2017 British and Irish Lions are in New Zealand and take on the New Zealand Provincial Barbarians, every New Zealand Super Rugby team, the Maori All Blacks and ultimately the All Blacks.
The same, but different.
Experience designer Chris Peel shares his insights on the switch out of public sector and in to consulting. His key observations are illuminating and serve as a watch out for both business and designers - after all, we are just on different sides of the same fence.
DNA are a 2017 Webby Awards finalist.
The Immigration New Zealand Visa Gateway has been selected as a Webby Nominee in the 'Government & Civil Innovation' category for 2017. The winners will be announced on April 25th.
UX maturity: what it is and why you should care?
We are often asked to assess the organisations we work with on their UX maturity – and adapt our engagement accordingly. While we may deliver compelling insights, failing to translate these effectively to our clients in ways that are actionable, radically undervalues their investment. Experience Designer Rachel Knight considers Jared Spools Webstock session, where he used a Disney example to highlight the growth stages of organisational UX maturity.
A shout out to Workchops.
DNA is happy to be supporting Workchops – which runs from the 19th - 22nd of March at Silverstream Retreat in Wellington. Citing his own experience, DNA Service Innovation Director – Chris Jackson, believed there was a need for an engaging professional development programme for experienced strategic design practitioners in New Zealand.
What's in a name?
Whats in a name? Actually quite a lot, and what it takes to create a name for a new product or service is more exacting than many realise. A great name for a company, product or service somehow fits, seems right, and appears effortless – all too often the process of getting to that perfect moniker is hard graft, and a journey full of potential pitfalls. We have been doing it for years, and share our approach.
Introducing Ping by TradeMe.
Some time ago, TradeMe engaged DNA to assist in naming and branding their new instant payment system. The payments offer has now launched, and it’s given us an opportunity to reflect on the project – which we started with naming, developed as brand expression and was defined for us through extremely close client collaboration from start to finish.
Meet Flora Lu – Victoria Masters student in Innovation and Commercialisation.
DNA are lucky to have a Masters student in the house...Flora Lu is completing her Master of Innovation and Commercialisation at Victoria University, and as part of that will be working at DNA, and on a DNA initiative as part of her Masters this year. Read more...
Adaptive UX Practices
UX is an accepted practice and one we and many of our clients see as hugely valuable. However, its value is often questioned, or its ability to be deployed fully is constrained for a business. This has led us to develop a range of adaptive UX approaches, that ensure there is efficacy in our approach and outcomes, but that also allow us to navigate the commercial barriers or competitive imperatives our clients often face.
DNA Labs: Is design development or development design?
Design and development are disciplines that engage more closely than ever before. John Milmine ponders whether they are in fact more like one and the same?
Designing with a pulse.
Interaction design principles and goal-directed design thinking are ingrained across all of our practice at DNA, from research and design through testing and to development. UX Designer Pete Fecteau suggests that the user-centred design approaches we use, should not be solely considered in discovery at the inception of a project - rather they should be a constant tool for any business, and kept alive ongoing as a vital business asset.