Opus brand awarded silver in Graphis.

Screen Shot 2014 05 30 at 2.09.36 PM

Silver and two merit awards is pretty good, Burrito Magic and DNA's own Coasters client work gained merit, but the big excitement is our work helping Opus grow through a revitalisation of their brand and customer experience gaining Silver.

As a forward-facing International Engineering Consultancy born out of New Zealand, (and now also operating from Australia, the United Kingdom and Northern America), Opus have substantially grown their market presence and capability in recent years. Opus came to DNA with a rebrand project that sought to reposition them in their own space (in all their markets) and provide an architecture for their brand globally. We proposed a lean empathy and internal research inception to what was a repositioning for the organisation. working from the insight gained, all channels and touchpoints were infused with the Opus story and point of difference.

During the project, we carefully worked through Opus’s value system, reinterpreting it for an external client audience. We designed a new brand architecture that allowed them to represent themselves across sectors and cross-discipline, then created a set of philosophical statements teamed with metaphorical images. This enabled Opus to talk in a completely new language within their sector, giving them a greater point of difference in high level conversation with clients, prospective clients, stakeholders and staff.

We have been recognized, awarded and published in Graphis Interactive, Design and Brand Annuals for decades now – and this takes our haul of wins over the years to 50+.

Graphis is a hugely revered international publisher of books and magazines that recognise the best communication design, corporate identity, logos, packaging, photography and interactive. Each year through a design competition, Graphis invites leading professionals across the photography, illustration, and graphic design communities to be considered for inclusion in their Awards, the winners represented in the resulting annuals in each of the visual art fields.