Current thinking, design news and work in progress.
7x7 - Doubling down on design.
DNA UX designer Alastair Bruerton shares his take on a few of the factors that will have an impact on how and what we design in 2018. Al looks at the critical role content will play in Omnichannel experiences; reflects on why improving the product unlocks UX opportunity, and celebrates a few examples of public sector collaboration.
Why Isolated Knowledge is a performance barrier.
Experience Designer Matt Ayers explores an all too common barrier to making an organisations more human: isolated knowledge. This issue occurs throughout an organisation, hampering the ability of people to work well with others. For years there has been a strong emphasis in management schools on the value of collaboration, but still organisations struggle to make it actually work.
A few predictions for development in 2018.
A few of DNA's development team share the trends on top of their watchlist for 2018. After some debate (always vigorous), looking at progressive web apps, AI and Machine Learning and Natural Language Processing, this is an outline a few technologies and trends that will have a major impact for many organisations in the coming year.
Immigration Gateway profiled in Interaction Design Guide.
It's a bit ironic, but we are pretty stoked to have one of our recent digital projects profiled in print. Our project approach for the Immigration New Zealand Gateway has been featured in a new book Interactions Design - from Concept to Completion, published this month by Bloomsbury of the UK.
For more than twenty-five years, DNA has worked on the challenge of helping organisations innovate. Over this time a lot has changed across industries, technology and culture. But what is fascinating is that despite this change and complexity, we have discovered a a growing number of human needs that help us understand what people are trying to do in life, how they are going about doing it, and what they need from the products & services they choose, sign-up to and interact with everyday.
Limited Edition Chocolate giveaway.
We have a few bars of Limited Edition Chocolate to give away this Christmas (thanks to the wonderful people behind the Wellington Advent Calendar). The chocolate is amazing, and these are a series of 5 Limited Edition labels, designed alongside this years Wellington Advent Calendar campaign.
2017 Client Showcase – The headlines say it all.
We've wrapped up the year with our annual 'client showcase’ – which is a chance to reflect on the work we've delivered this past year. The headlines alone demonstrate the diversity of sectors, the intensity and the scale of some of the problems we are asked to help solve – and its encouraging to see an increase in the number of organisations seeking to harness and deliver innovation in product and service experience.
A creative collaboration for Advent 2017.
The Wondrous Wellington Advent Calendar is back for 2017 – DNA, WREDA and five of Wellington’s most prolific street artists have put their colourful stamp on walls around the capital to help locals’ countdown to Christmas.
Unprecedented success as DNA takes home two Purple Pins at 2017 Best Design Awards.
DNA has been awarded two supreme category titles at the BEST Design Awards 2017. Run by the Designers’ Institute of New Zealand, the BEST Design Awards is an annual showcase of excellence in graphic, spatial, product, interactive and User Experience design.
Humanising interactions with government.
DNA Interaction Design Director Charlene Turei tells RNZ’s Kathryn Ryan how making unwieldy websites and user interactions less frustrating and easier to use has started to change the way Government Agencies deliverer services, and culminated in two purple pins at the recent Designers Institute of New Zealand Best Design Awards.
Applying everyday insight.
For many years, we have worked hard to design simple, meaningful and valuable services and organisational systems. In each project we immerse ourselves in the experience people have of using each product and service, to understand why and how they use them. Over the years we have discovered that there are some common, deep human needs that keep surfacing.
Our Man in Japan.
DNA’s Service Innovation Director, Chris Jackson recently attended a retreat in Yoshino, Japan with Jan Chipchase, the founder of Studio D Radiodurans. In attending the retreat alongside 11 others, Chris sought to deepen our understanding and amplify our skills in the setup and running of field research projects.
Summer Experience Design Internship – 2017/18.
Applications for this year's Summer Experience Design Internship are open. The programme is designed to allow a small number of students embark on a 4-week programme that has a community focus – and is designed as an opportunity for participants to learn within the construct of a fast-paced live project. This is our third internship, Matt Ayers explains how it all started.
Judges comments from the Best Awards – Interactive.
We were pretty stoked to read the Judges comments from this years Best Awards – the CERT NZ project took out the purple Pin in the Interactive category – and we like the way the judges saw the project.
Mojo Coffee goes global.
To support further global expansion, Mojo Coffee sought to reflect the sophistication of their physical experience in digital. In addition to telling their story and engaging customers in new markets, Mojo needed to radically upgrade their online store. With a global presence, Mojo required an extensible platform and a shop that handled multiple product sets and sales in multiple currencies.
DNA Labs: Zooming in on content management.
In all realms, content matters. Increasingly, designing content based on user needs and content requirements is a better way forward, but it can lead to the diversity of the content dictating dozens of templates. We’ve found another way forward, managing content at a micro level highlights similarities and reuse while still enabling diversity in the ways content is expressed and the ability to cater to the users’ needs.
DNA Labs: Skinny Mobile - Managing complexity and scalability.
5 years on from the redesign of skinny.co.nz, we review the challenge as a product grows over time. Skinny and DNA have continually worked on delivering a sector leading CX and on delivering customers value - but building a better user experience from scratch is one thing - keeping it great as the business and product grows and scales is another challenge altogether.
Designing a world class travel experience.
KiwiRail has launched Great Journeys of New Zealand to better market and position its rail passenger and ferry services. This required the integration of two separate web platforms into a single responsive solution that would provide a seamless experience across all its services for domestic and international travellers.
Our 2017 Best Awards finalists.
This year, we have a range of projects as finalists in the annual Best awards. In categories ranging from brand to user experience - we have Grin Kids, Immigration New Zealand's gateway, Little Island's Ice-cream and work for the launch of CERT New Zealand as finalists.
Steve Maskell named as a Cannes Lions Design Juror.
Steve Maskell, Experience Director and Principal of DNA, will join the Design Lions jury at the 2017 Cannes International Festival of Creativity.