Current thinking, design news and work in progress.
Unprecedented success as DNA takes home two Purple Pins at 2017 Best Design Awards.
DNA has been awarded two supreme category titles at the BEST Design Awards 2017. Run by the Designers’ Institute of New Zealand, the BEST Design Awards is an annual showcase of excellence in graphic, spatial, product, interactive and User Experience design.
Humanising interactions with government.
DNA Interaction Design Director Charlene Turei tells RNZ’s Kathryn Ryan how making unwieldy websites and user interactions less frustrating and easier to use has started to change the way Government Agencies deliverer services, and culminated in two purple pins at the recent Designers Institute of New Zealand Best Design Awards.
Applying everyday insight.
For many years, we have worked hard to design simple, meaningful and valuable services and organisational systems. In each project we immerse ourselves in the experience people have of using each product and service, to understand why and how they use them. Over the years we have discovered that there are some common, deep human needs that keep surfacing.
Our Man in Japan.
DNA’s Service Innovation Director, Chris Jackson recently attended a retreat in Yoshino, Japan with Jan Chipchase, the founder of Studio D Radiodurans. In attending the retreat alongside 11 others, Chris sought to deepen our understanding and amplify our skills in the setup and running of field research projects.
Summer Experience Design Internship – 2017/18.
Applications for this year's Summer Experience Design Internship are open. The programme is designed to allow a small number of students embark on a 4-week programme that has a community focus – and is designed as an opportunity for participants to learn within the construct of a fast-paced live project. This is our third internship, Matt Ayers explains how it all started.
Judges comments from the Best Awards – Interactive.
We were pretty stoked to read the Judges comments from this years Best Awards – the CERT NZ project took out the purple Pin in the Interactive category – and we like the way the judges saw the project.
Mojo Coffee goes global.
To support further global expansion, Mojo Coffee sought to reflect the sophistication of their physical experience in digital. In addition to telling their story and engaging customers in new markets, Mojo needed to radically upgrade their online store. With a global presence, Mojo required an extensible platform and a shop that handled multiple product sets and sales in multiple currencies.
DNA Labs: Zooming in on content management.
In all realms, content matters. Increasingly, designing content based on user needs and content requirements is a better way forward, but it can lead to the diversity of the content dictating dozens of templates. We’ve found another way forward, managing content at a micro level highlights similarities and reuse while still enabling diversity in the ways content is expressed and the ability to cater to the users’ needs.
DNA Labs: Skinny Mobile - Managing complexity and scalability.
5 years on from the redesign of skinny.co.nz, we review the challenge as a product grows over time. Skinny and DNA have continually worked on delivering a sector leading CX and on delivering customers value - but building a better user experience from scratch is one thing - keeping it great as the business and product grows and scales is another challenge altogether.
Designing a world class travel experience.
KiwiRail has launched Great Journeys of New Zealand to better market and position its rail passenger and ferry services. This required the integration of two separate web platforms into a single responsive solution that would provide a seamless experience across all its services for domestic and international travellers.
Our 2017 Best Awards finalists.
This year, we have a range of projects as finalists in the annual Best awards. In categories ranging from brand to user experience - we have Grin Kids, Immigration New Zealand's gateway, Little Island's Ice-cream and work for the launch of CERT New Zealand as finalists.
Steve Maskell named as a Cannes Lions Design Juror.
Steve Maskell, Experience Director and Principal of DNA, will join the Design Lions jury at the 2017 Cannes International Festival of Creativity.
Grenville Main inducted in to the Massey University CoCA Hall of Fame.
DNA Managing Director Grenville Main is inducted into the Massey University College of Creative Arts Hall of Fame - joining a diverse lineup if inductees over the last decade who have been recognised for making a creative contribution to New Zealand’s cultural and economic progress.
Putting the Spotlight on Reporting.
Spotlight Reporting sought to maximise their digital channel to harness growing demand for their suite of tools, and to assist them in scaling up for global growth by improving user experience and presentation of their set of products.
The Lions are here!
The 2017 British and Irish Lions are in New Zealand and take on the New Zealand Provincial Barbarians, every New Zealand Super Rugby team, the Maori All Blacks and ultimately the All Blacks.
The same, but different.
Experience designer Chris Peel shares his insights on the switch out of public sector and in to consulting. His key observations are illuminating and serve as a watch out for both business and designers - after all, we are just on different sides of the same fence.
DNA are a 2017 Webby Awards finalist.
The Immigration New Zealand Visa Gateway has been selected as a Webby Nominee in the 'Government & Civil Innovation' category for 2017. The winners will be announced on April 25th.
UX maturity: what it is and why you should care?
We are often asked to assess the organisations we work with on their UX maturity – and adapt our engagement accordingly. While we may deliver compelling insights, failing to translate these effectively to our clients in ways that are actionable, radically undervalues their investment. Experience Designer Rachel Knight considers Jared Spools Webstock session, where he used a Disney example to highlight the growth stages of organisational UX maturity.
A shout out to Workchops.
DNA is happy to be supporting Workchops – which runs from the 19th - 22nd of March at Silverstream Retreat in Wellington. Citing his own experience, DNA Service Innovation Director – Chris Jackson, believed there was a need for an engaging professional development programme for experienced strategic design practitioners in New Zealand.
What's in a name?
Whats in a name? Actually quite a lot, and what it takes to create a name for a new product or service is more exacting than many realise. A great name for a company, product or service somehow fits, seems right, and appears effortless – all too often the process of getting to that perfect moniker is hard graft, and a journey full of potential pitfalls. We have been doing it for years, and share our approach.