
ZESPRI were looking for a better way to communicate to their younger audiences. As part of their marketing effort they run an education programme and provide resources to schools.
This was the first in a new initiative to provide an interactive learning experience on the 'orchard lifecycle' - and deliver resources for teachers via the ZESPRI website. By presenting content in a flash game we were able to provide educational information in a fun and engaging way. Children responded well to the game and came back to play it over and over again. Making learning fun is a great way to get your message across to a younger audience.
http://www.zespri.com/zespri-kids/orchard-lifestyle-game.html