ONLINE WORK
Telecom in store touchscreens
"How do you increase customer engagement and improve your retail experience?"
DNA has been providing dynamic content, campaign extension and interactive content to Telecom for retail, events and other online channels for many years. During 2008 Telecom begin fitting improved interactive displays and touch screens into their retail stores, linked by a central content management platform (eyemagnet).
The purpose of these screens is to provide Telecom with a low-cost way of extending campaign content into their retail environment - and to allow customer and staff engagement with the latest products and information. For each significant above the line campaign, Telecom works with DNA to explore opportunities for an in-store, interactive extension. These range from message-reinforcement, to product demonstration and calls to action around offers.
DNA is currently working with Telecom to take this interactive campaign technology to a new level by introducing two-way content through touch screens in store. From enticement to self selection and sales support - Telecom is seeking to improve the in store experience for customers, encourage greater self determination in the retail journey, head toward increased self service - and importantly look to reduce collateral and staff training costs, improve 'time to sale' and reduce the 'cost of sale'.
SERVICES USED
- Business & User Analysis
- Interaction Design
- Visual Design
- Rich Media Design
- Flash Development
- Content Creation
- Touchpoint Optimisation
GET IN TOUCH
AucklandHayden Vink
P// 09 375 1592
hayden.vink@dna.co.nz
Wellington
Katherine Allan
P// 04 499 0828
katherine.allan@dna.co.nz