ONLINE WORK
Interactive content and campaign material
"How do you create a 'process' which allows you to engage more people - but also reduce your cost?"
For the last 5-6 years (+) DNA has been providing dynamic content, campaign extension and interactive content to Telecom - for retail, events and other online channels. During 2008 Telecom begin fitting improved interactive displays into their retail stores, linked by a central content management platform (eyemagnet). The channel is managed centrally and each store gets tailored and relevant content.
The purpose of these screens is to provide Telecom with a low-cost way of extending campaign content into their retail environment - and to allow customer and staff engagement with the latest products and information. For each significant above the line campaign, Telecom works with DNA to explore opportunities for an in-store, interactive extension. These range from message-reinforcement, to product demonstration and calls to action - all of which need to be delivered rapidly and cheaply, to relate to each different store customer demographic and footprint - as well as fit the multiple store screen configurations.
Over 2009 DNA is working with Telecom to take this interactive campaign technology to a new level by introducing two-way content through touch screen in store, and even look to integrate mobile interaction with the screens and their content. The project in train is seeking to further improve the in store experience for customers.
SERVICES USED
- Visual Design
- Rich Media Design
- Flash Development
GET IN TOUCH
AucklandHayden Vink
P// 09 375 1592
hayden.vink@dna.co.nz
Wellington
Katherine Allan
P// 04 499 0828
katherine.allan@dna.co.nz