ONLINE WORK
Lifestyle Survey
"How do you find out how many customers you really could have?"
The Lifestyle Survey went out to every home in the country. With 57 questions covering interests, lifestyle and buying habits, this comprehensive questionnaire achieved an overwhelming response with over 200,000 households responding. From the results gathered it is possible to target 37,117 households which are planning to replace their main vehicle in the next 12 months, or the 85,000 households who a own cat. But what if people wanted to delve deeper and combine multiple filters, people who are looking to change their gas provider, drive a certain kind of vehicle and have no children. We needed to create a tool which would allow people to play with the filters and deliver real-time feedback on what was available. The beauty of these numbers is that they are ‘real’ they relate to individual households in New Zealand.
The challenge to DNA was to create an interface that was quick to load, easy to understand, and could crunch a huge volume of numbers and do this 'on the fly'. We had to make the numbers interesting and deliver them in such a way that would be useful to businesses and marketers. the DNA solution was an interactive website which generates numbers (of households) based on the filters you choose. Once you've got your ideal target you can send this through to New Zealand Post and they will contact you directly. Have a play and crunch your own numbers at www.nzpost.co.nz/lifestylesurvey/
SERVICES USED
- Online Strategy
- Interaction Design
- Visual Design
- Rich Media Design
- Front-end Development
- Flash Development
GET IN TOUCH
AucklandHayden Vink
P// 09 375 1592
hayden.vink@dna.co.nz
Wellington
Katherine Allan
P// 04 499 0828
katherine.allan@dna.co.nz