ONLINE WORK
Website
"How do you connect with what matters most for your customers?"
Cavalier Bremworth is a long established and successful company, well respected both in New Zealand and Australia as a sector-leading carpet maker which sells its product through a network of warranted carpet retailers. Their challenge was to create an online sales experience that is more useful for their customers by being contemporary, compelling, engaging and meeting their needs in selection, evaluation and confirmation of their choice of carpet and carpet brand.
DNA defined the users of the Cavalier Bremworth site, their goals and needs and ultimately how the site needs to look and behave to meet those needs. The benefits for customers is an improved range of decision making tools and an increased range of integrated touch points to support their needs.
Smart ways to find the right carpet for the right customer and their situation have been embedded throughout the site, making the site a tool for a range of retail customers, professionals and architects.
Key features of this work are strong compelling design, making the ‘mundane’ into an appealing and enjoyable experience; innovative functionality including sample ordering and smart pathways to content including a user friendly search tool; renewing the brand experience, reinforcing/delivering the Cavalier Bremworth 'luxury' market positioning and story; a visually attractive interactive catalogue to browse through carpet like reading a magazine.
SERVICES USED
- Business & User Analysis
- Interaction Design
- Information Architectur
- Visual Design
- Front-end Development
GET IN TOUCH
AucklandHayden Vink
P// 09 375 1592
hayden.vink@dna.co.nz
Wellington
Katherine Allan
P// 04 499 0828
katherine.allan@dna.co.nz