
Riding scooters for commuting is a growing trend in New Zealand - and it's an economical means of transport rather than riding for the pleasure of it. However, scooter safety isn't given much thought. ACC's key objective for this campaign was to create awareness around scooter safety. They needed to communicate with scooter riders, to let them know how being a scooter rider puts them at risk of injury and to provide them with information around how to reduce this risk.
DNA has developed concepts for the scooter campaign and provided the design and HTML/CSS build of this ACC micro site.