Steve Maskell

Stephen is responsible for design strategy and its application across all disciplines at DNA. He is involved at all critical stages of design from initial engagement and has overall responsibility for managing the output of the design teams and in doing so, assuring the quality and effect of all work produced. 

Stephen’s focus is on bringing a depth of insight, pragmatism and problem solving to the work that comes out of DNA, with the purpose of hitting the right balance between strategy, business effect and creativity.

Stephen has led or been critically involved with a wide range of clients and diverse programmes of work.

Whilst based in the UK and Norway, Steve worked for FutureBrand and Enterprise IG (now The Brand Union) on such clients as American Express, BP, Den Norske Bank, British Gas, Deloitte and Vodafone.

In New Zealand and Australia Steve has worked or is currently working on projects and programmes of work for BNZ, Bridgestone, Cavalier Bremworth, Fonterra, National Australia Bank, Telecom, Gen-i, AMP and Vodafone.

Stephen is a principal of DNA and provides leadership and management to the business.