Chris Jackson

Service Innovation Director / Wellington

Chris has more than 13 years experience in design and innovation projects that cross disciplines, industries and sectors, and has won a number of awards in the process.

He kick-started the MIT Fab Lab movement in Aotearoa by starting the first Fab Lab in Australasia and organised the 8th annual Fab Lab conference in 2012, aptly named Fab8NZ. He also hosts the first Internet of Things Meetup in New Zealand, IoT WGTN.

At DNA Chris works across innovation challenges, which include business models, service and customer experience strategy, customer research and insight mining.
He collaborates and works with the DNA teams in both Auckland and Wellington and alongside our other senior practitioners, is responsible for cultivating team culture and developing new practise approaches. Client projects include MBIE, QV, Immigration, WCC, NZ Rugby and MPI, to name a few.

Chris’s current passion is evolving service innovation at DNA beyond typical conversations about design thinking and service design. In order to do this he is exploring new combinations of methods, tools and techniques from a range of disciplines, underpinned by design practise. He also works with clients to reframe organisational challenges and define the best approaches to increasingly complex problems.

Chris has exhibited his work, taught his craft and talked about design internationally and is an active participant in the design and innovation community here in New Zealand.


Chris Jackson