Kickstarters:
Short, simple
and pragmatic
To act in response to market forces all you need is a good swift kickstart. Our kickstarter approach will provoke leaders and teams to see possibilities, challenge what they believe, unleash their thinking, maybe make better decisions and create meaningful value by helping them take action.
ABout DNA KICKSTARTERS
Our Kickstarter approach is short, simple and pragmatic – it is designed to provoke leaders and teams to see possibilities, challenge what they believe, unleash their thinking, make better decisions and create meaningful value by helping them take action.
A DNA Innovation Kickstarter is an informed and facilitated workshop focussed on a specific topic area.
The goal of the sessions are to define a set of pragmatic actions or frameworks that can be implemented by your organisation.
Each DNA Innovation Kickstarter is tailored to you and involves different DNA experts, but typically will give you:
- A 4-hour workshop with key senior staff members from your organisation and senior DNA people.
- A series of high level actions that can be applied directly to your organisation.
- An understanding of the feasibility and impact of each action.
- A high level roadmap to implementation.
- All activity and discussion documented in a workbook.
- Full participation throughout the process.
If you are interested in taking part in any one of our Kickstarters contact us for more detail and a tailored one-page proposal:
Wellington //
Grenville Main
+64 04 499 0828
Auckland //
Stephen Maskell
+64 09 375 1592
CUSTOMER JOURNEY
How do you optimise your customers’ journey by taking a ‘whole of business’ approach?
Most organisations suffer from a siloed or channel-led view of delivering customer experience – although this focuses resources and capabilities it does reduce the likelihood of providing a consistent customer experience across the organisation.
This DNA Innovation Kickstarter will help you map your customers journey, as the first step toward the optimisation of your service/product delivery, across channels.
WHAT DOES THIS DELIVER?
A high-level perspective on your customers’ cumulative relationship with your organisation rather than a single channel or touchpoint solution.
Contact us for more detail and a tailored one-page proposal.
CUSTOMER INSIGHTS
How do you know who your customers really are and what they want from you?
It’s not that organisations don’t generate enough research about their customers, but they usually result in few real insights and are generally not mapped against any clear action.
This DNA Innovation Kickstarter will help your organisation to better understand your customers by mining actionable insights from existing research and providing a framework for future insight evaluation and implementation.
WHAT DOES THIS DELIVER?
Potent customer insights that will lead smart thinking and experience delivery.
Contact us for more detail and a tailored one-page proposal.
DIGITAL CHANNEL
How do you ensure your business will continue to deliver optimum results for customers when they interact with you through digital channels?
With so much rapid change taking place in the way customers interact with organisations and their brands through online, mobile and self-serve technologies and retail – it is sometimes difficult to distil what is the right direction for an organisation and its customers.
This DNA Innovation Kickstarter will help you test the waters of improving digital channels – by interpreting current trends and mapping them against the organisation capabilities and customer profile.
WHAT DOES THIS DELIVER?
A customer journey map focussed on supporting relationships with customers through digital interactions, with a high level framework for innovation.
Contact us for more detail and a tailored one-page proposal.
SOCIAL NETWORKS
How do you utilise social networks and the shiny new tools of social media to better engage with your customers?
The power of social networks to connect people and drive trends has seen a gigantic shift in the way organisations build relationships with their customers. The challenge for most organisations is how to harness and utilise the power of these networks.
This DNA Innovation Kickstarter will let you understand the role of social networks, how they could benefit your business, and its ability to directly participate with precisely defined segments of your market.
WHAT DOES THIS DELIVER?
An understanding of social network trends, an evaluation of their potential application and a scorecard of your organisational readiness.
Contact us for more detail and a tailored one-page proposal.
COMMERCIAL INTIMACY
How will greater emphasis on the ‘niche of one’ allow you to focus resources and achieve financial success?
We are moving inexorably toward a future where it will be possible to engage with each and every individual customer in a unique and meaningful way. This is both challenging and potentially liberating for organisations.
This DNA Innovation Kickstarter will provide a basic understanding of commercial intimacy and how it can be applied to achieve financial success. It will help generate insight and focus resources (time and money) based on feasibility of affecting change.
WHAT DOES THIS DELIVER?
Development of an indicative future scenario that is assessed and mapped against the organisations capability to deliver. In combination with an improved understanding of commercial intimacy and its wider impact upon your organisation.
Contact us for more detail and a tailored one-page proposal.
CUSTOMER VALUE
Do you know what makes the biggest difference to your customers?
Maximising customer value is one of the highest goals of any organisation. Focusing on the aspects of your product/service that customers value will improve your appeal and stickiness and create efficiencies internally.
With fresh eyes not constrained by existing paradigms and category experience a Customer Value Kickstarter can bring innovative ideas that will work to create customer value stretches existing organisational thinking.
WHAT DOES THIS DELIVER?
High level concepts for improved customer value, which are mapped to organisational capabilities.
A roadmap for applying concepts within the existing organisation framework.
Contact us for more detail and a tailored one-page proposal.
MOBILE SPRINGBOARD
HOW DO YOU ENSURE YOUR BUSINESS CAN DELIVER TO THE FUTURE NEEDS OF CUSTOMERS IN AN INCREASINGLY MOBILE WORLD?
Mobile is a growing trend, but knowing what it will take to get your business mobile ready means; you need to define the most important goals your customers have; knowing how to mobilise your business; defining how to integrate and enhance the consumer experience and knowing what to do to make it a leading opportunity to compete. The mobile springboard will enable your team to develop a mobility framework to assess business case readiness for today’s rapidly changing mobile environment.
WHAT DOES THIS DELIVER?
This DNA Innovation Kickstarter gives you a high-level perspective of your future digital channel offering, a core customer need assessment and a mobility framework and roadmap to build your business case on.
Contact us for more detail and a tailored one-page proposal.
CUSTOMER TOUCHPOINT MAPPING
how do you know the touchpoints you invest in today will be the ones your customers will be engaging with tomorrow?
Many organisations suffer from a legacy business structure or channel-led model when delivering customer experiences. Although this focuses resources and may delivery singular successes, it often erodes or destroys cumulative effect across their customer experience.
This DNA Innovation Kickstarter enables you to make investment decisions in touchpoints which deliver on your business direction and are on target with how consumers will seek out and engage with touchpoints in the future.
WHAT DOES THIS DELIVER?
Our customer touchpoint map and recommendation delivers a high-level perspective of your customer’s interactions with your organisation now and into the future.
Contact us for more detail and a tailored one-page proposal.
CUSTOMER TRENDING
How do you observe and act quickly on emerging trends while clearly differentiating the fads from the stayers?
We know that trends matter – systematically spotting and acting on them helps companies to capture market opportunities, test risks, and spur innovation.
This DNA Innovation Kickstarter will cover the opportunities for breakthroughs by having the challenging conversations, asking insightful questions and acknowledging organisational blind spots.
WHAT DOES IT DELIVER
A high level insight into current trends and how they could impact your organisation.
An understanding of how you can apply a current trend to your organisation.
Contact us for more detail and a tailored one-page proposal.