We don’t believe meeting customer and business needs is a one or the other thing.

We use insight to improve customer understanding. We engage deeply with our clients to understand business needs. We ensure the solutions we design are tangible, actionable and valuable. We get to the heart of an issue. Then find the best way to solve it.

Insight + Strategy

Insight underpins everything we do. Across brand, retail and digital we have a user driven, goals-based approach.

  •  Brand Strategy
  • DNA's insight led approach allows a business to mine core strengths, define competitive positioning and connect to the core needs of audiences through brand.
  •  Customer Touchpoint Optimisation
  • We have Customer Touchpoint Optimisation (CTO) tools for carrying out research, generating business improvement ideas, and facilitating business analysis of ideas and options.
  •  Insight
  • Insight gathering helps understand customer goals, need and identify gaps or opportunities before investing in any product, service or channel solution.
  •  Personas & Scenarios
  • Personas provide a platform for the business to understand and empathise with their customers. Scenario’s help you make informed channel and design decisions.
Services
  • Brand / Digital Strategy
  • Customer Value Mapping
  • Insight & Research
  • NPD / Ideation
  • Personas & Scenarios
  • Solution Definition
  • Touch Point Optimisation

Brand + Communication

We use customer insight to ensure the brand solutions we design are tangible, actionable, valuable and measurable.

  •  Brand Engagement
  • We bring your promise and competitive positioning to life in multiple channels and through powerful designed experiences – for both your staff and your customers.
  •  Integrated Campaigns
  • Integrated marketing must talk when customers and communities want to listen, in ways they value and be where they spend their chosen time, energy and money.
  •  Internal Culture
  • An empowered, motivated and united culture is vital in delivering compelling and competitive brand experiences. We have a proven process for unlocking cultural potency.
  •  Placebranding
  • Broad inclusion leads to broad engagement. Facilitation and strong vision is vital. We balance commercial and cultural needs, past, present and future in a unifying vision.
Services
  • Brand Architecture
  • Brand Creation
  • Brand Environments
  • Corporate Identity
  • Literature Systems
  • Packaging / Merchandising
  • Placebranding
  • Stakeholder Engagement

Digital + User Interface

Digital is no longer just a 'channel', it is everywhere in people's lives. We create exceptional customer experiences.

  •  Interaction Design
  • Our approach delivers power to customers without intimidating them and guards against the developing solutions that lack the features essential to customer satisfaction.
  •  Interactive
  • Dynamic, rich and interactive experiences in stores, on mobiles and websites are now expected. We ensure they are aligned to you customers needs and your brand value.
  •  Portals & Applications
  • We create simple points of access to diverse sources of information and allow users to explore, transact and manage. We focus on performance, reliability and extendibility
  •  User Experience
  • Our process ensures we consider the users’ full need and create a cumulative experience which works to meet the goals of customers during their engagement with you.
Services
  • Development
  • Digital Strategy
  • Information Architecture
  • Integrated Marketing
  • Interaction Design
  • User Needs Analysis
  • Visual Design

Retail + Experience

Brand and service experience matters more than ever in retail. Actions speak louder and integration is essential.

  •  Brand Experience
  • We define how to deliver the right experience at the right time and where a business can help engage, serve or support customers in ways that seem simple, personal and relevant.
  •  Customer Journeys
  • We use journey and value mapping to define priorities and design experiences by understanding where your customers are, what they need, when and how they consider you.
  •  Digital In Retail
  • Digital is no longer just a 'channel' it is everywhere in people's lives. We create integrated and enhanced customer experiences that aid sales, service and satisfaction in retail.
  •  Retail Strategy
  • We help business owners consider brand, experiences and service as they exist in the minds and value equations of your customers.
Services
  • Brand Experience
  • Customer Experience Audits
  • Digital Signage
  • Event Branding
  • Retail Environments
  • Retail Strategy
  • Signage Systems