Focus on alignment and engagement
“How do you focus an organisation, retaining 900 year old values as you grow into new areas?”
Facing changing market environments and consumer demands, increasing competition for the donated dollar, and regional fragmentation in how the brand was delivered, health and care provider St John felt it was time to reappraise its brand positioning.
DNA's challenge was to retain the compassion and heritage of this 900 year old brand while moving it forward to stay competitive and relevant, meet market challenges and position relevantly for emerging opportunities. The result is a unified and growing organisation centred on the promise of being "First to Care".
DNA have delivered services across insight + Strategy, Internal engagement, product range and service experience, brand evolution, signage and collateral systems, stakeholder and customer engagement and communications.
Disciplines – Insight + Strategy | Brand + Communication | Digital + User interface.
Expertise – Brand Strategy | Brand Creation | Brand Architecture | Stakeholder Engagement | Packaging + Merchandising | Brand Environments | Literature Systems | Integrated Marketing | Interactive | Brand Experience | Signage Systems | Event Branding.
People – Charlie Ward, Greg Dyne, Kat Elam, Jo Maguire, Donna Maxwell, Steve Maskell, Aaron Carson, Aimee Maud, Carmel Bressington, Grenville Main, Sherryn Macdonald, Stuart Allen.