Setting out to succeed.

Learning Media: Brand Expression

Expression + Collateral Systems

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Read about the challenge, solution and result

The Challenge

Learning Media is an award-winning educational publisher and provider of professional development services. Based in New Zealand but working in many countries, Learning Media contributes significantly to education in New Zealand and internationally. Their hallmark is a passion about learning and a belief that educators and learners deserve the best. Learning Media's services include publishing, professional development, and consultancy. They are dedicated to equipping learners and educators with the tools for success. They are internationally recognised and successful through a suite of products and services that are effective, engaging, and evidence-based. The effectiveness of their products have been verified by independent research.

The Solution

Learning Media serve multiple international markets and have a huge and growing product portfolio. They design diverse, evidence-based resources for learners and educators, and run professional development programmes that combine the latest research with hands-on advice. DNA helped organised and enhance the product range, evolve literature and collateral systems and redesign environments, sales and display experiences and the digital channel. Their marketing, resource delivery and positioning all draw on an affinity with the end user and profile the diversity of audiences and markets for their products' and services.

DNA spent the early phases of the related digital channel review in getting a deep understanding of the users and their needs, plus a clear view of just how the site and brand could aid the business growth and new market penetration that Learning Media sought. As part of this process interrogation of the range of end user audiences and their needs resulted in a clear set of experience principles and design criteria for the site and all other marketing activity.

The Result

A brand platform, digital channel evolution, suite of tools and collateral system that unifies the brand positioning and differentiation in key international markets for Learning Media. They now have a clearly documented and user led brand architecture that allows them to deploy a clear offer, product suite, literature and product system in all channels - as well as expressing a distilled and compelling positioning and story wherever they engage with their markets.