Make the complex simple.


Integrated Digital Customer Experience.

04 Trustpower

Trustpower merged two brands to deliver a single brand multi-utility offer, and sought to deliver through transformational customer experience, in order to migrate acquisition and account management to digital. 

The challenge was in making multiple product offers and service experience simple, easy and valuable to customers. DNA identified user needs, category norms, gaps and opportunities which were synthesised a strategy to guide Trustpower as they designed a radical new service experience model.



> Seamless integration – Power and Telco services presented simply and harmoniously

> Disruption – No other major provider matches offer breadth and integration simplicity

> User led design – design research clarified opportunity and offer shape

Informed by insight – validated prototypes determined CX and interaction model



> 200% increase in multi-product sign ups over non-digital channels

> 30K new customers sign up in one year

> Won Energy Retailer of the year in 2015

> Complex multi-utility products made simple through a direct sign-up process 

> Fully responsive solution allows users to signup and manage their accounts on desktop, tablet or mobile

> Delivered to Trustpower’s business strategy and growth objectives.

The Challenge

How might we create a multi utility proposition and experience.

The Solution

> Customer journey mapping and future state definition for digital ecosystem

> Ongoing design and development includes Sprint based approach to increasing the conversion of customers from browsing to buying.

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The Numbers

200% +

Increase in multi-product sign ups over non-digital channels.


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