Brand Experience + Digital Integration.
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Opus International Consultants sought to reposition themselves as premium engineering consultancy in New Zealand and internationally. Due to growth and acquisition, opus had become a varied offer and fractured brand around the globe. Now everywhere Opus are represented across the globe they have a unified proposition, powerful brand, clear architecture and highly differentiated customer experience.
> Market penetration – enabled through an aligned brand and differentiated offer
> Aligned globally – delivered consistency, and allowed flexibility for countries to align and still leverage individual offer and capability
> Platform for growth – Design research presented prototype for tools and channels to be integrated and efficient
> Offering consistency – Simplified and consistent global brand architecture and engagement platform
> Aligned offer built around core values and capability – using common tools globally
> All channels and touch-points were infused with the Opus story and point of difference
> Better reach audiences locally and by sector, with a focus on specific client needs
> 'One site model' uses ‘modules’ of global and local content for the various geographic locations and sector specific businesses
> Opus are more collaborative having built a culture and capability around an enabling brand and digital platform.
How might we better engage with our customers globally.
> We proposed a lean empathy and internal research inception to what was a repositioning for the organisation
> Worked through Opus’s value system, reinterpreting it for an external client audience
> Facilitated cost effective on-going management of global and local content within the business.
> Opus have secured significant new business in Christchurch (a priority marketing area) and globally.
> Have made several international acquisitions and more rapidly branded them Opus.
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