Personal, customised, diverse.

The Challenge

Smart Tips is an interactive self-service tool that enables sporting coaches to build coaching, stretching and team information 'tip sheets' for their teams.

The Solution

After completing the initial development DNA was engaged to lead the design of the campaign creative for the launch campaign.

The ACC and Thinksafe brand's gave the banners credibility, the offer was clear and we even provided the web address of the landing page. The banners followed the creative style of the tool itself, which carried a distinctive non-corporate-ACC look and feel. Due to the effectiveness (that varied on some of the placements), DNA provided feedback and recommendation from this which was feed into the next campaign the following year.

The result from this was a dramatic increase in visits due to a more focused audience group being targeted.

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