Vodafone's Christmas Advent Calendar

 

As part of their 2011 Christmas campaign Vodafone wanted to run a month long promotion – offering daily prizes – in the form of an advent calendar. 

Working within the feature area space on the home page we designed a simple interface and interaction that enabled Vodafone customers to enter the daily prize draw. Intended as a bit of fun and more seriously as way to draw customers back to the website on a daily basis alongside the other Christmas campign activity – it has proven to be a huge success with customers and for Vodafone.