Profit driven or an essential growth option?

Grenville Main, Managing Director of DNA, talks to Andy Kenworthy of Idealog about Weightless exporting, and looks at why its important, why its time has come, but that profit doesn't necessarily just happen. 

Excerpt from Idealog Guide:

Main says: “We are a piddly little nation with bugger all people, but that belies our ability to create value and translate that to other markets – its the old punching above our weight thing – our perspective means we have actually created some quite good success stories. I think we will reach an economy-wide epiphany at some point, hopefully sooner rather than later when companies will consider this and option in terms of ways to expand and grow.”  

Find out more by reading the full article in Idealog – just ask any DNA staff member when you visit our offices for a copy.