Mana Exhibition at night

 

The RWC is on, and its all go right on our doorstep. On one side of our building is Britomart – and out the other side of our office the Cloud is now in full swing.

Just prior to the RWC kicking off we co-sponsored an exhibition in Britomart – and we've just seen a few new shots of the exhibition courtesey of Sam Mahayni.

 

 

So what was the exhibition all about?

As part of the release of the 'Mana' book of behind the scenes All Blacks photography DNA helped produce a street level exhibition. The book celebrates the game, the players and some personal reflective moments we don’t traditionally see of the All Blacks – with all proceeds from the sales going to KidsCan specifically targeting Christchurch kids. 

With the Rugby World Cup fast approaching and the All Blacks exposure nearing saturation, it’s great to be involved in a fundraiser activity with the All Blacks chosen charity KidsCan to use this attention and put it to a good cause.

The exhibition features a ‘First 15’ edition set of Adshel posters in a dominating sexy black line down Queen Street supported by series of Campaign posters around the town drawing people down to the exhibition and ultimately to purchase the book. 

Mana is available from all good bookshops and directly from the Mana site. Please read generously.