Hum hits the shelves

 

Our client had been selling Propolis – a natural health product produced by bees – as a raw ingredient to manufacturers in New Zealand for many years. After seeing the demand for the Propolis product in Asia markets, they sought out DNA to help them consider the best path to take the product to market as a consumer brand.

Our approach involved identifying a unique position in market through an analysis of key competitors and customer profiles while defining core product and brand attributes.

We then developed a simple suite of packaging – including labels, boxes and collateral – that would be effective across multiple asian markets.