Icebreaker site awarded Webby Honoree
With nearly 70 categories, Website entries make up the majority of Webby Awards Winners, Nominees and Honorees. Some are seductive experiences which are beautiful to look at and interact with. Others are a testament to usability and functionality. A handful excel across the board. To be selected among the best is an incredible achievement we are really proud of.
What is Brand Ambassador?
When Icebreaker needed to design and deliver a global sales force incentive programme to work across all their international markets they came to DNA. Icebreaker wanted to engage and train staff, and incentivise sales activity across the world but also infuse the core brand essence and values along the way (their clothing is sold in over 2000 stores across 30 countries). The central challenge for DNA was to design and build a scalable digital solution to manage a flexible and moving sales force, build advocacy, provide relevant sales force incentives, share sales tips and training.
Check out the site entry demo at Icebreaker Brand Ambassador Webby.
How hard is it to get a gong?
Of the more than 10,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. "Nominees like Icebreaker are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year." Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.
Back in '08 we bagged a Webby for Activesmart Version 1 – check out the latest Activesmart application which is a massive step forward in design and functionality.