Current thinking, design news and work in progress.
We share news and insights from our world and work, across customer intimacy, experience design, sustainable innovation and digital/development. We celebrate design thinking, customer-centred solutions and effect across channels, brand, digital, products, and services.
UX maturity: what it is and why you should care
We are often asked to assess the organisations we work with on their UX maturity – and adapt our engagement accordingly. While we may deliver compelling insights, failing to translate these effectively to our clients in ways that are actionable, radically undervalues their investment. Experience Designer Rachel Knight considers Jared Spools Webstock session, where he used a Disney example to highlight the growth stages of organisational UX maturity.
A shout out to Workchops.
DNA is happy to be supporting Workchops – which runs from the 19th - 22nd of March at Silverstream Retreat in Wellington. Citing his own experience, DNA Service Innovation Director – Chris Jackson, believed there was a need for an engaging professional development programme for experienced strategic design practitioners in New Zealand.
What's in a name?
Whats in a name, actually quite a lot, and what it takes to create a name for a new product or service is more exacting than many realise. A great name for a company, product or service somehow fits, seems right, and appears effortless – all too often the process of getting to that perfect moniker is hard graft, and a journey full of potential pitfalls. We have been doing it for years, and share our approach.
Introducing Ping by TradeMe.
Some time ago, TradeMe engaged DNA to assist in naming and branding their new instant payment system. The payments offer has now launched, and it’s given us an opportunity to reflect on the project – which we started with naming, developed as brand expression and was defined for us through extremely close client collaboration from start to finish.
Meet Flora Lu – Victoria Masters student in Innovation and Commercialisation.
DNA are lucky to have a Masters student in the house...Flora Lu is completing her Master of Innovation and Commercialisation at Victoria University, and as part of that will be working at DNA, and on a DNA initiative as part of her Masters this year. Read more...
Adaptive UX Practices
UX is an accepted practice and one we and many of our client see as hugely valuable. However, often its value is questioned, or its ability to be deployed fully is constrained for a business. This has led us to develop a range of adaptive UX approaches, that ensure there is efficacy in our approach and outcomes, but that also allow us to navigate the commercial barriers or competitive imperatives our clients often face.
DNA Labs: Is design development or development design?
Design and development are disciplines that engage more closely than ever before. John Milmine ponders whether they are in fact more like one and the same?
Designing with a pulse.
Interaction design principles and goal-directed design thinking are ingrained across all of our practice at DNA, from research and design through testing and to development. UX Designer Pete Fecteau suggests that the user-centred design approaches we use, should not be solely considered in discovery at the inception of a project - rather they should be a constant tool for any business, and kept alive ongoing as a vital business asset.
7 trends to watch in development.
7 DNA development team members share the trend on top of their watchlist for 2017. Across progressive web apps, AI and Machine Learning and Natural Language Processing, we outline a few technologies and trends that will have a major impact for many organisations in the coming year.
Postcard from New York – the IXD17 Awards.
Charlene Turei and Stacey Orr attend the big night, and receive a trophy for being a Finalist at this year's event in New York.
DNA Labs: The legacy of legacy.
It's hard to believe how much computers have changed our lives in the last few decades. The rate of change has been astronomic and our expectations as users of what good functionality and useful interaction is have all changed quickly too. John Milmine considers how customers now interact with organisations and how organisations' internal systems now need to work.
Another postcard from New York.
An update on the IXD 17 Conference highlights by Charlene Turei – and reflection on the 5 years since IXD 12 in Dublin.
Postcard from New York.
Charlene Turei shares her experience of the Interaction 17 Conference, and considers the key themes, their relevance and the implications for the work DNA do – all the way down here in the South Pacific.
7 factors that will change design in 2017.
We believe the 'People First' design of services will be embraced in every sector, as it's clear the digital age has put the consumer in charge. In addition, we think embracing sustainable innovation and navigating complexity will be significant factors as we all progress through the coming year.
Benchmarking Interaction Design practice.
In 2012 DNA’s Interaction Design Director Charlene Turei went to the Interaction 12 conference in Dublin. 5 years on she will attend this year’s conference in New York, to see how much we have developed as a practice and shifted as a country in interaction design. Design Director Stacey Orr is also attending;she share what she hopes to learn and experience at this years conference.
A return to authenticity.
Creative Director Phil Dunstan-Brown considers the year ahead. With a backdrop of the recent US elections top of mind, Phil ponders just what truth means in the world we live in, and what has changed recently that will effect the relationships between businesses, products, services and their customers.
Matt Ayers believes human organisations engage staff and customers better and enable their leaders and managers to develop and execute strategy more effectively. In Matt's continuing series, he considers the barriers organisations face in becoming more human. Following his last post on disconnected plans, Matt explores a second barrier – divided minds.
DNA and Immigration New Zealand are IXD Awards finalists
DNA have been named a finalist in the Interaction Design Association 2017 IXD Awards, for the Immigration New Zealand Visa Application Gateway project. Based in New York, the IXD Awards are seen as the global benchmark in interaction design thought leadership and innovation. The IXD Awards recognise excellence in Interaction Design across domains, channels, environments and cultures. Winners will be announced on 8th February 2017 in New York, USA.
It's a wrap – Goodnight 2016.
Christmas can be big, sometimes too big. 'Yuletoid' big is too big for us, but whatever you are planning, and however that pans out - we hope you have a great relaxing Christmas break and a safe and happy start to the coming year - from all of the team at DNA.
7 key trends ahead in 2017.
7 DNA team members share the top trend on their watchlist for 2017. We predict what will ramp up and what will shake down for many organisations in the coming year.