Current thinking, design news and work in progress.
We share news and insights from our world and work, across customer intimacy, experience design, sustainable innovation and digital/development. We celebrate design thinking, customer-centred solutions and effect across channels, brand, digital, products, and services.
Benchmarking Interaction Design practice.
In 2012 DNA’s Interaction Design Director Charlene Turei went to the Interaction 12 conference in Dublin. 5 years on she will attend this year’s conference in New York, to see how much we have developed as a practice and shifted as a country in interaction design. Design Director Stacey Orr is also attending;she share what she hopes to learn and experience at this years conference.
A return to authenticity.
Creative Director Phil Dunstan-Brown considers the year ahead. With a backdrop of the recent US elections top of mind, Phil ponders just what truth means in the world we live in, and what has changed recently that will effect the relationships between businesses, products, services and their customers.
Matt Ayers believes human organisations engage staff and customers better and enable their leaders and managers to develop and execute strategy more effectively. In Matt's continuing series, he considers the barriers organisations face in becoming more human. Following his last post on disconnected plans, Matt explores a second barrier – divided minds.
DNA and Immigration New Zealand are IXD Awards finalists
DNA have been named a finalist in the Interaction Design Association 2017 IXD Awards, for the Immigration New Zealand Visa Application Gateway project. Based in New York, the IXD Awards are seen as the global benchmark in interaction design thought leadership and innovation. The IXD Awards recognise excellence in Interaction Design across domains, channels, environments and cultures. Winners will be announced on 8th February 2017 in New York, USA.
It's a wrap – Goodnight 2016.
Christmas can be big, sometimes too big. 'Yuletoid' big is too big for us, but whatever you are planning, and however that pans out - we hope you have a great relaxing Christmas break and a safe and happy start to the coming year - from all of the team at DNA.
7 key trends ahead in 2017.
7 DNA team members share the top trend on their watchlist for 2017. We predict what will ramp up and what will shake down for many organisations in the coming year.
3 key out-takes from NYC Innovation study tour.
In late 2016 DNA’s Chairman Matt McKendry undertook a week long study tour to New York, visiting businesses including Google and Spotify. Matt shares his key observations from the tour on where innovation practice is heading and what is vital for it to succeed.
Customer intimacy translates into value for Ministry of Primary Industries.
Ministry of Primary Industries (MPI) have been using service design and design thinking to improve internal understanding of the goals, needs, and challenges of businesses involved in exporting. The project seeks to determine how MPI can better support New Zealand export businesses across the primary industries. DNA’s Rachel Knight shares insight in to the project.
We predict the Buzzwords for 2017.
Buzzwords are a way of encapsulating new ideas in a voguish manner. They circulate profusely in meetings and presentations; everyone seemingly in the inner circle…but if you’re not on the runway they can become a real pain-point.
A little taste of summer.
We think the new Little Island ice cream range looks pretty sharp – and tastes even better.
Design at the speed of digital.
The world seems to work at an ever faster pace; business is done 24/7, globalisation has made the world smaller, and the old adage ‘time waits for no man' has never felt more true. The digital revolution has had an impact on how we design, what we design, who designs and the speed at which we now design. DNA’s Lee Tucknott considers the impacts and risks of the speed at which we now approach design.
Three questions following the 2016 Design for Social Innovation Symposium
The 2016 Design for Social Innovation Symposium was a two-day event held in Wellington to explore the social impact of design approaches in Aotearoa, New Zealand. Attendees heard from a range of social innovators and worked on some real examples over the two days. For DNA's Rachel Knight, the symposium has raised more questions than it answered.
Nico Neethling steps up to lead innovation at the Auckland office.
To meet the changing needs of clients for customer-led and collaborative solutions in channel integration and digital transformation – we have appointed Nico Neethling to the new role of Experience Innovation Director.
There is no magic button for translation and localisation.
When building new websites and platforms we often get asked by clients with international markets if language translation and localisation is possible. The answer is always a simple one – it depends.
New faces in Auckland and Wellington.
The team has been boosted recently with eight people joining the team over the last few months – adding capability to our experience design, development and project management teams.
DNA Labs: A responsive user experience for the Electricity Authority website.
DNA have worked with the Electricity Authority for a number of years and as part of our ongoing optimisation for their website, we review analytics, accessibility, content and technical performance and then make recommendations on evolution of the site. Two years after the initial site release we undertook a deeper look at the user experience and analytics – which amongst other things led to prioritisation and delivery of a responsive experience across the site - enabling ease of access to information from more devices, by more New Zealanders, than ever before.
Ben Glazewski joins the team as Engagement Director in Auckland.
With a mix of technical understanding, commercial business acumen and experience across a wide range of industries Ben will be heading up our client engagement team in Auckland and brings a unique view and perspective.
Sport New Zealand solution enables online assesments.
Sport New Zealand facilitate assessments and reporting that support up to 17,000 clubs and national and regional organisations that deliver or contribute to sport and recreation in New Zealand. The primary legacy system was outdated, costly and had limited reach. A secondary system had better reach but limited functionality. By utilising and building upon an existing DNA codebase, we provided a solution to the Sport NZ requirements, allowing them to improve reach and customise the experience and relevance of information provided.
ACC Serious Injury & Disability site designed to deliver greater accessibility.
Approximately 10,000 New Zealanders currently access ACC support for a serious disability or injury. ACC have set out to improve the accessibility and value of their support – the objective being to empower users; giving them access to the information they need most, when they need it, in the most suitable format, enabling them to manage their own support and daily lives.
Extending the Mojo Experience.
Mojo Coffee Cartel has become one of New Zealand's most experienced and respected coffee roasters, offering consistently high quality coffee, creative and generous food options plus a more sophisticated café experience all within beautifully bespoke environments. It is little wonder why they are fast becoming a destination of choice rather than one of convenience.