Current thinking, design news and work in progress.
We share news and insights from our world and work, across customer intimacy, experience design, sustainable innovation and digital/development. We celebrate design thinking, customer-centred solutions and effect across channels, brand, digital, products, and services.
Nico Neethling steps up to lead innovation at the Auckland office.
To meet the changing needs of clients for customer-led and collaborative solutions in channel integration and digital transformation – we have appointed Nico Neethling to the new role of Experience Innovation Director.
There is no magic button for translation and localisation.
When building new websites and platforms we often get asked by clients with international markets if language translation and localisation is possible. The answer is always a simple one – it depends.
New faces in Auckland and Wellington.
The team has been boosted recently with eight people joining the team over the last few months – adding capability to our experience design, development and project management teams.
DNA Labs: A responsive user experience for the Electricity Authority website.
DNA have worked with the Electricity Authority for a number of years and as part of our ongoing optimisation for their website, we review analytics, accessibility, content and technical performance and then make recommendations on evolution of the site. Two years after the initial site release we undertook a deeper look at the user experience and analytics – which amongst other things led to prioritisation and delivery of a responsive experience across the site - enabling ease of access to information from more devices, by more New Zealanders, than ever before.
Ben Glazewski joins the team as Engagement Director in Auckland.
With a mix of technical understanding, commercial business acumen and experience across a wide range of industries Ben will be heading up our client engagement team in Auckland and brings a unique view and perspective.
Sport New Zealand solution enables online assesments.
Sport New Zealand facilitate assessments and reporting that support up to 17,000 clubs and national and regional organisations that deliver or contribute to sport and recreation in New Zealand. The primary legacy system was outdated, costly and had limited reach. A secondary system had better reach but limited functionality. By utilising and building upon an existing DNA codebase, we provided a solution to the Sport NZ requirements, allowing them to improve reach and customise the experience and relevance of information provided.
ACC Serious Injury & Disability site designed to deliver greater accessibility.
Approximately 10,000 New Zealanders currently access ACC support for a serious disability or injury. ACC have set out to improve the accessibility and value of their support – the objective being to empower users; giving them access to the information they need most, when they need it, in the most suitable format, enabling them to manage their own support and daily lives.
Extending the Mojo Experience.
Mojo Coffee Cartel has become one of New Zealand's most experienced and respected coffee roasters, offering consistently high quality coffee, creative and generous food options plus a more sophisticated café experience all within beautifully bespoke environments. It is little wonder why they are fast becoming a destination of choice rather than one of convenience.
AUT Excellence and Innovation awards winner.
New Zealand business has been celebrated in style as more than 600 guests from the government, academic and business sectors came together to honour the winners of the 2016 AUT Business School Excellence in Business Support Awards at a gala dinner at the Langham Hotel. DNA won the Colab Design and Creative Technology Support category.
DNA's Best Awards successes in 2016.
This year, DNA was well represented in the Large Scale Digital category with four Bronze awards, and a finalist in the prestigious Best Effect Category with the ACC Levies project.
The Democratisation of Design.
Democratisation is changing the way things work in many sectors and very clearly its a factor changing how design is practiced, and by whom. When you add to that the power of digital, democratisation takes on a whole new meaning. DNA’s Grenville Main considers how digitalisation and democratisation have impacted the practice, pace and the propensity to commit to the use of design.
Laying down the challenge - DHL New Zealand Lions Series 2017 Brand.
In June/July 2017 the British and Irish Lions will arrive in New Zealand and take on the New Zealand Provincial Barbarians, every New Zealand Super Rugby team, the Maori All Blacks and the All Blacks. New Zealand Rugby needed a compelling, distinctive and alluring Series mark that best represented the contest and welcomed fans to support it.
DNA Labs: Undertaking lean user research and testing in unison.
We believe that doing testing with the context of the needs and goals of users firmly in mind makes for a better outcome. Rather than just determining whats right or wrong with the UX, interaction or content, a combined approach adds value to the testing itself, and our ongoing understanding of the needs and goals of users.
A review of Best effect.
What is design effectiveness, and how do the Best Effect Awards contribute? As convenor of Judges for the Best Effect Awards, DNA's Noel Brown tackles the question.
Happy with Silver.
We are stoked that our work for Wild Chef has been awarded Silver by Graphis. Launched last year the brand was a Best Awards finalist too, but probably more importantly – customers are loving the Wild Chef in home range.
DNA Labs: The making of an Itinerary builder.
The WellingtonNZ.com itinerary builder enables visitors to plan a trip and pack in the best of the city. The fully responsive experience means details for your next activity can be revealed with a few taps on your phone while you are walking down Lambton Quay or along the waterfront. DNA’s James Ayers unpacks the project and discusses the biggest challenges the DNA team overcame.
ACC a Best Effect Award finalist for Levy consultation.
ACC has been selected as a Best Effect Award finalist for helping New Zealanders play a part in shaping ACC levies through the annual Levy Consultation programme. ACC have set a remarkable benchmark in adapting their business process around the voice of New Zealanders, with the release of the www.shapeyouracc.co.nz.
Noel gets a black D-Cube!
The Designers Institute of New Zealand (DINZ) has made DNA’s Noel Brown a Fellow (FDINZ) for his long term and committed work helping the Institute create the Best Effect Award and for his role as convener of Best Effect Award since its inception. Noel has served as judge of the Nga Aho awards, and a DINZ board member – he has been a dedicated member, design educator, practitioner and advocate of the value of design for many years - its well deserved recognition!
Growing healthy smiles.
Grin launched a range of natural toothpaste last year, and they have just released a kids range. The new Strawberry and Orange gel variants are packed full of flavour - and goodness for healthy growing teeth. An 100% Natural toothpaste for kids that is a fun brand, is going to be a fresh option in the oral health category.
Five years of Best Effect.
Effect can come in many ways, which is borne out by our entries that use revenue, retail penetration, Net Promoter scores, new money invested, staff and customer engagement as metrics – and equally by the diverse range of DNA finalists, spanning products, apps and services. We profile a range of the DNA Best Effect entries since the award’s inception in 2012.