Current thinking, design news and work in progress.
We share news and insights from our world and work, across customer intimacy, experience design, sustainable innovation and digital/development. We celebrate design thinking, customer-centred solutions and effect across channels, brand, digital, products, and services.
7 key trends ahead in 2017.
7 DNA team members share the top trend on their watchlist for 2017. We predict what will ramp up and what will shake down for many organisations in the coming year.
3 key out-takes from NYC Innovation study tour.
In late 2016 DNA’s Chairman Matt McKendry undertook a week long study tour to New York, visiting businesses including Google and Spotify. Matt shares his key observations from the tour on where innovation practice is heading and what is vital for it to succeed.
Customer intimacy translates into value for Ministry of Primary Industries.
Ministry of Primary Industries (MPI) have been using service design and design thinking to improve internal understanding of the goals, needs, and challenges of businesses involved in exporting. The project seeks to determine how MPI can better support New Zealand export businesses across the primary industries. DNA’s Rachel Knight shares insight in to the project.
We predict the Buzzwords for 2017.
Buzzwords are a way of encapsulating new ideas in a voguish manner. They circulate profusely in meetings and presentations; everyone seemingly in the inner circle…but if you’re not on the runway they can become a real pain-point.
A little taste of summer.
We think the new Little Island ice cream range looks pretty sharp – and tastes even better.
Design at the speed of digital.
The world seems to work at an ever faster pace; business is done 24/7, globalisation has made the world smaller, and the old adage ‘time waits for no man' has never felt more true. The digital revolution has had an impact on how we design, what we design, who designs and the speed at which we now design. DNA’s Lee Tucknott considers the impacts and risks of the speed at which we now approach design.
Three questions following the 2016 Design for Social Innovation Symposium
The 2016 Design for Social Innovation Symposium was a two-day event held in Wellington to explore the social impact of design approaches in Aotearoa, New Zealand. Attendees heard from a range of social innovators and worked on some real examples over the two days. For DNA's Rachel Knight, the symposium has raised more questions than it answered.
Nico Neethling steps up to lead innovation at the Auckland office.
To meet the changing needs of clients for customer-led and collaborative solutions in channel integration and digital transformation – we have appointed Nico Neethling to the new role of Experience Innovation Director.
There is no magic button for translation and localisation.
When building new websites and platforms we often get asked by clients with international markets if language translation and localisation is possible. The answer is always a simple one – it depends.
New faces in Auckland and Wellington.
The team has been boosted recently with eight people joining the team over the last few months – adding capability to our experience design, development and project management teams.
DNA Labs: A responsive user experience for the Electricity Authority website.
DNA have worked with the Electricity Authority for a number of years and as part of our ongoing optimisation for their website, we review analytics, accessibility, content and technical performance and then make recommendations on evolution of the site. Two years after the initial site release we undertook a deeper look at the user experience and analytics – which amongst other things led to prioritisation and delivery of a responsive experience across the site - enabling ease of access to information from more devices, by more New Zealanders, than ever before.
Ben Glazewski joins the team as Engagement Director in Auckland.
With a mix of technical understanding, commercial business acumen and experience across a wide range of industries Ben will be heading up our client engagement team in Auckland and brings a unique view and perspective.
Sport New Zealand solution enables online assesments.
Sport New Zealand facilitate assessments and reporting that support up to 17,000 clubs and national and regional organisations that deliver or contribute to sport and recreation in New Zealand. The primary legacy system was outdated, costly and had limited reach. A secondary system had better reach but limited functionality. By utilising and building upon an existing DNA codebase, we provided a solution to the Sport NZ requirements, allowing them to improve reach and customise the experience and relevance of information provided.
ACC Serious Injury & Disability site designed to deliver greater accessibility.
Approximately 10,000 New Zealanders currently access ACC support for a serious disability or injury. ACC have set out to improve the accessibility and value of their support – the objective being to empower users; giving them access to the information they need most, when they need it, in the most suitable format, enabling them to manage their own support and daily lives.
Extending the Mojo Experience.
Mojo Coffee Cartel has become one of New Zealand's most experienced and respected coffee roasters, offering consistently high quality coffee, creative and generous food options plus a more sophisticated café experience all within beautifully bespoke environments. It is little wonder why they are fast becoming a destination of choice rather than one of convenience.
AUT Excellence and Innovation awards winner.
New Zealand business has been celebrated in style as more than 600 guests from the government, academic and business sectors came together to honour the winners of the 2016 AUT Business School Excellence in Business Support Awards at a gala dinner at the Langham Hotel. DNA won the Colab Design and Creative Technology Support category.
DNA's Best Awards successes in 2016.
This year, DNA was well represented in the Large Scale Digital category with four Bronze awards, and a finalist in the prestigious Best Effect Category with the ACC Levies project.
The Democratisation of Design.
Democratisation is changing the way things work in many sectors and very clearly its a factor changing how design is practiced, and by whom. When you add to that the power of digital, democratisation takes on a whole new meaning. DNA’s Grenville Main considers how digitalisation and democratisation have impacted the practice, pace and the propensity to commit to the use of design.
Laying down the challenge - DHL New Zealand Lions Series 2017 Brand.
In June/July 2017 the British and Irish Lions will arrive in New Zealand and take on the New Zealand Provincial Barbarians, every New Zealand Super Rugby team, the Maori All Blacks and the All Blacks. New Zealand Rugby needed a compelling, distinctive and alluring Series mark that best represented the contest and welcomed fans to support it.
DNA Labs: Undertaking lean user research and testing in unison.
We believe that doing testing with the context of the needs and goals of users firmly in mind makes for a better outcome. Rather than just determining whats right or wrong with the UX, interaction or content, a combined approach adds value to the testing itself, and our ongoing understanding of the needs and goals of users.