Current thinking, design news and work in progress.
We share news and insights from our world and work, across customer intimacy, experience design, sustainable innovation and digital/development. We celebrate design thinking, customer-centred solutions and effect across channels, brand, digital, products, and services.
DNA Labs: Is design development or development design?
Design and development are disciplines that engage more closely than ever before. John Milmine ponders whether they are in fact more like one and the same?
Designing with a pulse.
Interaction design principles and goal-directed design thinking are ingrained across all of our practice at DNA, from research and design through testing and to development. UX Designer Pete Fecteau suggests that the user-centred design approaches we use, should not be solely considered in discovery at the inception of a project - rather they should be a constant tool for any business, and kept alive ongoing as a vital business asset.
7 trends to watch in development.
7 DNA development team members share the trend on top of their watchlist for 2017. Across progressive web apps, AI and Machine Learning and Natural Language Processing, we outline a few technologies and trends that will have a major impact for many organisations in the coming year.
Postcard from New York – the IXD17 Awards.
Charlene Turei and Stacey Orr attend the big night, and receive a trophy for being a Finalist at this year's event in New York.
DNA Labs: The legacy of legacy.
It's hard to believe how much computers have changed our lives in the last few decades. The rate of change has been astronomic and our expectations as users of what good functionality and useful interaction is have all changed quickly too. John Milmine considers how customers now interact with organisations and how organisations' internal systems now need to work.
Another postcard from New York.
An update on the IXD 17 Conference highlights by Charlene Turei – and reflection on the 5 years since IXD 12 in Dublin.
Postcard from New York.
Charlene Turei shares her experience of the Interaction 17 Conference, and considers the key themes, their relevance and the implications for the work DNA do – all the way down here in the South Pacific.
7 factors that will change design in 2017.
We believe the 'People First' design of services will be embraced in every sector, as it's clear the digital age has put the consumer in charge. In addition, we think embracing sustainable innovation and navigating complexity will be significant factors as we all progress through the coming year.
Benchmarking Interaction Design practice.
In 2012 DNA’s Interaction Design Director Charlene Turei went to the Interaction 12 conference in Dublin. 5 years on she will attend this year’s conference in New York, to see how much we have developed as a practice and shifted as a country in interaction design. Design Director Stacey Orr is also attending;she share what she hopes to learn and experience at this years conference.
A return to authenticity.
Creative Director Phil Dunstan-Brown considers the year ahead. With a backdrop of the recent US elections top of mind, Phil ponders just what truth means in the world we live in, and what has changed recently that will effect the relationships between businesses, products, services and their customers.
Matt Ayers believes human organisations engage staff and customers better and enable their leaders and managers to develop and execute strategy more effectively. In Matt's continuing series, he considers the barriers organisations face in becoming more human. Following his last post on disconnected plans, Matt explores a second barrier – divided minds.
DNA and Immigration New Zealand are IXD Awards finalists
DNA have been named a finalist in the Interaction Design Association 2017 IXD Awards, for the Immigration New Zealand Visa Application Gateway project. Based in New York, the IXD Awards are seen as the global benchmark in interaction design thought leadership and innovation. The IXD Awards recognise excellence in Interaction Design across domains, channels, environments and cultures. Winners will be announced on 8th February 2017 in New York, USA.
It's a wrap – Goodnight 2016.
Christmas can be big, sometimes too big. 'Yuletoid' big is too big for us, but whatever you are planning, and however that pans out - we hope you have a great relaxing Christmas break and a safe and happy start to the coming year - from all of the team at DNA.
7 key trends ahead in 2017.
7 DNA team members share the top trend on their watchlist for 2017. We predict what will ramp up and what will shake down for many organisations in the coming year.
3 key out-takes from NYC Innovation study tour.
In late 2016 DNA’s Chairman Matt McKendry undertook a week long study tour to New York, visiting businesses including Google and Spotify. Matt shares his key observations from the tour on where innovation practice is heading and what is vital for it to succeed.
Customer intimacy translates into value for Ministry of Primary Industries.
Ministry of Primary Industries (MPI) have been using service design and design thinking to improve internal understanding of the goals, needs, and challenges of businesses involved in exporting. The project seeks to determine how MPI can better support New Zealand export businesses across the primary industries. DNA’s Rachel Knight shares insight in to the project.
We predict the Buzzwords for 2017.
Buzzwords are a way of encapsulating new ideas in a voguish manner. They circulate profusely in meetings and presentations; everyone seemingly in the inner circle…but if you’re not on the runway they can become a real pain-point.
A little taste of summer.
We think the new Little Island ice cream range looks pretty sharp – and tastes even better.
Design at the speed of digital.
The world seems to work at an ever faster pace; business is done 24/7, globalisation has made the world smaller, and the old adage ‘time waits for no man' has never felt more true. The digital revolution has had an impact on how we design, what we design, who designs and the speed at which we now design. DNA’s Lee Tucknott considers the impacts and risks of the speed at which we now approach design.
Three questions following the 2016 Design for Social Innovation Symposium
The 2016 Design for Social Innovation Symposium was a two-day event held in Wellington to explore the social impact of design approaches in Aotearoa, New Zealand. Attendees heard from a range of social innovators and worked on some real examples over the two days. For DNA's Rachel Knight, the symposium has raised more questions than it answered.