We are experts at customer experience.

We have the experience and capability to generate positive effect across all the customer facing activities of businesses.

Brand engagement

Brand engagement.

How you represent your business or organisation and foster compelling customer interactions.

Channels

Channels.

How you deliver all your business or organisation has to offer to customers and users.

Services

Services.

How you support and enhance the value, utility and performance of your products and offer.

Products

Products.

How you differentiate your product features and better connect your product and complementary services.

Solving business problems that matter.

We help to solve important business issues, meet clear gaps or tap unserved customer needs.

Customer satisfaction

Customer
satisfaction.

Mapping the journeys, goals and mind-sets of customers and bringing their ‘voice’ into your organisation to balance customer and business value.

Executing strategy

Executing
strategy.

Breaking down the roadblocks to executing strategy within complexity by applying design thinking to determine the right solution quickly.

Unlocking value

Unlocking
value.

Determining which choices will have greatest impact and also achieve desirable, viable, feasible and measurable change.

Changing the game

Changing
the game.

Driving innovation and transformation to help public and private sector organisations adapt to changing customer, technology, channel and environmental factors.

Some of our 50+ strong team.

We have a broad and diverse team focused on understanding the requirements of both businesses and customers – meaning we can deliver a best-in-class experience for you and your team.

Our
news.

Featured
work.

Clients we
work with.

DNA's clients

Contact
us today.

Auckland

Auckland

Level 1 Imperial Building,
44 Queen St, Auckland, NZ
PO Box 91355
Victoria St West
Auckland 1142

Wellington

Wellington

Level 2, 262 Thorndon Quay.
Thorndon, Wellington, NZ
PO Box 3056
Wellington 6140